Tag Archives: Facebook

Pre-Advertising

I still have two more pages of my next children’s book to draw, but just because it isn’t finished doesn’t mean I can wait to advertise it. Once the drawings are finalized, I still have to do minor revisions, export for print, send the files to Amazon, proof the book and then make available…and that’s just for the print version. The app version will open a whole other Pandora’s box of goodies.

Screen Shot 2014-01-14 at 11.30.30 AM

However, the book is far enough along where I need to start getting the word out. I’ve already reserved the placeholder website: www.MaddieBearBooks.com, created a Facebook page, Twitter account, and even Instagram. I’ve been brainstorming ideas how to create more interest such as an in-app purchase inside the app that allows you to buy the paperback version of the book, a limited edition autographed version of the book, stickers, posters, and prints.

stickers

It’s my goal to turn this into a regular book series that I can continue to draw for years to come, so branding will be important. However, I’m still not certain how much money, if any, I’ll be willing to spend on advertising and marketing. I think initially I’ll try social media and word-of-mouth to see how far that goes and determine the next step from there. What are some ideas that you’ve come up with for marketing your products?

Social Media App Hiatus

This week I’ve decided to take break from my two most-used apps on my iPhone, iPad and Macbook: Facebook and Twitter. It feels like a good portion of my day is spent checking those two apps to see what is going on my friends’ lives as well as in the worlds of mobile app development and animation. So as an experiment, I’m not going to check on the Facebook/Twitter apps or websites for one week to see how my life is changed.

Today was my first day without social media and I found myself getting a lot accomplished. I completed my household to-do list by 8:30am, got a lot of work done for my day job, cleaned my home office, worked on my children’s book, designed some stickers to promote the book, and even squeezed in some Xbox before I had to start dinner for my wife and daughter. Now my daughter is in bed and I’m able to write a blog post and maybe work on the book a bit more.

However, there is the possibility that I may fill the social media void in my life with just another distraction. I could find myself playing guitar or Xbox a lot more than I normally would. I’m interested to see how I’m doing by Saturday, but so far it feels like a burden has been lifted since I don’t feel like I have to immediately check on all the notifications of likes, comments, retweets, and mentions.

Mobile Apps & Social Media

I recently decided that I would start working on my next mobile app, a children’s eBook series. I wanted to base the story off of my daughter and two of my friends’ daughters using anthropomorphic animals. However, if you’ve been following the trend of mobile apps these days, you know that you need to spend just as much time marketing your apps as you have developing them. Before I have even finished writing the storyline to my new app series, I spent some time pre-marketing it.

Maddie Bear's Birthday

I did a web search to make sure there weren’t similar products with similar names already coming up on Google. Then I purchased a domain name and made a temporary website placeholder (www.MaddieBearBooks.com) as well as started a Facebook page (www.facebook.com/MaddieBearBooks). I figured the last account I would need would be a Twitter account (www.twitter.com/MaddieBearBooks) and then I’d have all the major bases covered. However, after hearing Noah Malewicz say he also did Instagram to promote his app “City Birds” during the Corona Geek Hangout, I figured I should hit that market as well.

The thing was, I didn’t want to create an Instagram account just to have one. After perusing other Instagram users’ images, it seemed like there were way too many “selfies”, food pictures, and the like, so I decided to try something a little bit more creative for Maddie Bear’s page.

http://instagram.com/maddiebearbooks
Maddie Bear jumps off the Adobe Flash stage onto the timeline.
http://instagram.com/maddiebearbooks
Maddie Bear takes drawing her story on the Wacom Cintiq into her own hands.
http://instagram.com/maddiebearbooks
Maddie Bear takes my Sharpie pen to write her name on paper.

I thought doing some illusions and tricks might be a little more visually enticing to look at versus pictures of me drawing the artwork. Whether if all of this social media marketing will pay off or not is yet to be seen, I should probably finish the app first…